Dig Your Well Before Youre Thirsty !FREE!
Wells are dug because people need water. If you don't dig a well, you might find yourself without water. When it comes to business, the same truth holds. Russell Brunson -- my man out in Boise, Idaho and creator of Clickfunnels -- knows this truth. He has quoted the book title by Harvey Mackay -- Dig Your Well Before You're Thirsty -- because it's a principle that rings true in many different ways.
Dig Your Well Before You’re Thirsty
Too many people neglect to build a pipeline, then wonder why they have no sales. You can't expect sales to just come to you. You have to start things. Figure out a problem the other person has and help them solve that problem. Start digging! Fill your pipeline and you will never get thirsty.
When you do prospecting right you give yourself confidence to command a higher price for your service or product. What happens when you don't see anyone for two or three days? Your confidence drops. This is why you must dig your well before you're thirsty.
Russell Brunson is just one of 24 speakers at 10X GrowthCon, the biggest entrepreneurial business conference of 2017. You can catch the live stream here. Don't wait until you are in a financial desert to take action. This is a conference you can watch this weekend that will pay off down the road. Dig your well before you're thirsty.
Register here to ensure your seat. We will go deeper at a later session in April, but this session will get you started immediately. Note: this is a perfect session to attend before going anywhere on Spring Break.
One of the main thoughts of The Start-Up of You is that each person, as an individual, is like a start-up business, and they will pivot their career. Thus, if you are your own business, you will need to manage your relationships. Similar to digging your well, you are in charge of what you do and how much effort you put into building strong relationships.
Being able to provide for yourself financially is not an adequate substitute for a deep spiritual well when you have a crisis of faith. It will not help you to salvage an estranged relationship with your spouse if you have allowed the marriage well to run dry. Especially if your focused dedication to chasing after wealth is what caused the rift to begin with. Nearly every wealthy man on his death bed would gladly trade all his riches for another day of health. How many executives do you know who have traded their health for their career? Traded their relationships with their families? Traded their spiritual faith? How many people have dug so long and so hard in their financial well that they no longer have any joy in their life?
Dig the well before you're thirsty, man. This is a, this is the title of a book that I assume says some of the similar things that we're going to talk about in this little mini unit here. This is important. When is best time to put a spare tire in the trunk of your car? Before or after you get a flat tire, right? On the side of the highway. It's a really obvious answer, yet when it comes to our networking and our relationships, often we're like Hmm, I need to get my website up. I need to finish this product prototype. I need to work here for a few years. And then, you know, I'll start networking or something. Or maybe when I'm a partner, I'll start networking, cause I'll need that. No! You got to dig the well before you're thirsty! If you don't, then you become- you can get desperate. Right? We've all gotten this email, like Oh crap, I got laid off, are you guys hiring? Do you know if anyone is hiring? And you're like, I haven't talked to you for like, three years man. I don't even kno...
What is the number one most important thing you can do to your content to have bigger impact in digital and social media marketing? Stay tuned for that advice on this next episode of The your digital marketing coach podcast. Digital social media content influencer marketing, blogging, podcasting, blogging, tick tocking, LinkedIn, Twitter, Facebook, Instagram, YouTube, SEO, SEM, PPC, email marketing, who there's a lot to cover, whether you're a marketing professional entrepreneur, or business owner, you need someone you can rely on for expert advice. Good thing you've got, Neil, on your side, because Neal Schaffer is your digital digital marketing marketing coach, helping you grow your business with digital first marketing one episode at a time. This is your digital marketing coach. And this is Neal Schaffer. Hey, everybody, this is Neal Schaffer, your digital marketing coach. And thank you for joining me today for episode number 248. We are getting close to 250. Well, it's going to be an episode like any other. I just keep going. But that is going to be the topic of today's episode why I keep going and understanding that a podcast or an Instagram post or a blog post or a YouTube video. They're all content, right? I always say content is the currency of digital media content is the currency of social media. And if you remember two episodes ago, Episode 246, I was talking about how to pivot your digital marketing strategy for 2022. And in that, I went through talking about the different types of content that I publish at different frequencies. I didn't get into the details about you know how many times I tweet or post on Instagram, what have you. But I did talk specifically about YouTube videos and podcasts and blogs. Now some of you might have been really surprised that I am able to maintain the Cades that I do of publishing four times a week. Now some of that is Republic content. So I'm already starting with some content. Some of that is guest content that's contributed from other bloggers that I respect from throughout the blogosphere. But most importantly, I realized my whole journey into reimagining digital marketing through this social media marketers eyes, I like to tell people I am a social media marketer, converted digital marketer is looking at all the information that was out there specifically about influencer marketing. So many of you know, I wrote the age of influence. And I published in March of 2020, I realized how am I going to get the word out about this book, I launched a campaign to be on 100 different podcast episodes, I actually recorded a podcast episode describing that. But I also started my journey of creating my own library of content, specifically around influencer marketing, and specifically providing the same perspective that I provide in the book. And when I went out there in the blogosphere, what I realized is that there were a lot of content. Let me correct myself there. That's not good English, there was a lot of content. I'm talking about content and better use good English, right. And there was a lot of content that was put out by companies that wanted to promote their services and products, influencer marketing agencies, influencer marketing tools. And they did so by providing educational content around influencer marketing. This is content marketing 101. However, that educational content had their spin on it. It had their spin on it so much that take a step back. Is that really appropriate advice? No, I get if you're going to publish blog content, it should be aligned with your products and services. Don't get me wrong. That's a that's why you're all listening this podcast. That's why I'm here to help educate you. But if it's to the point where it skews the reality, like the people that were saying back in the day, b2b marketers, you got to be on Snapchat, well, is there proven data that proves that are your competitors on Snapchat? Or is this someone that's just trying to get thought leadership in the space that's talking about this? And we see this man, we've seen it throughout the years. We've seen it with Google Plus. We've seen it with StumbleUpon back in the day. I'd say we saw it over the last several months with clubhouse. We're sort of seeing it today with NF T's with web 3.0 meta we don't know where these things are going But the important thing is, when we're creating this content, is it all about us? Or is it all about them? Are we creating it to have a one sided transaction so that we are the ones profiting? Or do we truly care about that other person? Let me go back to the influencer marketing research I did. So you have all these different companies in the industry all saying the same thing about influencer marketing is about number of followers, because that's what their products and services were based around. So of course, they're gonna push that on everybody. One of the reasons I believe that we've all been mis educated about influencer marketing, but it goes beyond that. Now you have other marketing companies that do keyword research that go huh. There's a lot of buzz about influencer marketing, I got to write content around that they are not experts in the subject. They hire agencies, or they hire writers. And writers are trained to do research on the internet, and then create content, guess what content the researching all the content that exists all the content that ranks and guess what that content is? Some of it is just not good content. And that's why, you know, I'd say from day one, when I started my blogging journey back in 2008, I started my author journey in 2009. I started this podcast back in 2013. Yes, of taking some time off, which is why I'm only at 250 episodes nine years later, when I'm getting there, okay. But the important thing is, I've always wanted to give out my best content, and have always wanted to not hide anything and give what I thought was the best advice, whether or not it made me money. Because I know that this is the information that my community needs. This is the information that you need. I don't sell an email marketing software product. But my next lead magnet, which I hope to announce in Episode 250 actually is going to be a definitive guide to email marketing. I am revising my maximising LinkedIn for business ebook, I'll put a link in the show notes, you should have this. I mean, it's a 51 page PDF that I'm revising the third edition 2022 is going to be 56 pages, I'm going to talk about new things like the Featured area of your LinkedIn profile, LinkedIn creator mode, and updating all the stats. I'm not making money, you know, I people contacting me saying you disabled my LinkedIn account, I need to get it back. Who do I talk to? It's like, Dude, I don't work for LinkedIn, right? I am just an individual business owner, a solopreneur, a blogger, a content creator, influencer, whatever you want to call me. But in sharing what I think is the best information on the subject, I know it's gonna reap dividends, right? I know, I become the person you tuned into. And I know that over the years that will lead the business. It's doing the right thing. But more importantly, it's actually caring. I care about you. That's why this podcast is not 100% interviews. Right? Well, what do I stand for? Why am I doing this podcast? What do I what education? What experience do I want to talk to you about? That's why podcasts? Yes, I bring in various perspective, I have guest bloggers, I have people interviewing the podcast. But the central part is I care about I select these people that want to be on my podcast very, very carefully. I get podcast requests every day, I get guest blogging requests every day. I am very, very careful as to who I accept, because the whole lens is will this person provide you valuable information? Because I care. And that's why not only am I passionate about giving away, good content that I feel it's good content, I feel is relevant, not hiding anything, not having any hidden agendas. But it's also because when I see bad advice that's ranking on Google. When I hear outdated advice on podcasts, when I see just plain wrong advice out there in social media, I actually get mad, because it's misleading people. It's taking people down the wrong path, because I care. And this is the problem is that just like on a LinkedIn, people want to connect with you only to pitch you on something. It's not how it works. Too many people also that's sort of taking social media marketing to literally like, oh, I connect, it gives me the right to sell to many people I think are taking content marketing to literally and they really only care about pushing their product, or getting higher rankings in search engines. Or I could record a podcast I'm currently podcasting at a cadence of twice a week. It's not my normal cadence. I'm normally once a week. And you know, there's some people that might publish a podcast every day but I asked you is the content up to that same standard when you increase that frequency. And this is because people take this to literally only care about pushing the product, regardless of the method. So I ask you, do they care? Do you care? Do you care about serving people? Do you care about serving your customers? If so, you should care a heck of a lot more about your content. And here's the thing, many companies see content marketing as an outsource task. Many companies might hire writers to do research or my blog posts. There's nothing wrong with having writers as part of your team. But at the end of the day, you need to be part of that process, you need to be an integral part of that process. Many companies hire agencies to do their social media. This is why although I launched enfolded a social media agency a few years ago, that's not what I'm about. I don't want to do social media on behalf of other people, because I don't think I should, I don't represent their brand, I don't have the culture, I cannot care about their customers the same way I can about them as my customer, right. And that's my consulting. And being an educator is at the heart of what I do. Because when you outsource these really, really critical tasks to your brand. You become disconnected from the reader. And in fact, you become disconnected from your own soul from your own heart, as a person, as a business. So this gets into more important topic, which is I asked you what is your company's mission? What is your mission, and what drives me, ladies and gentlemen, is that I want to leave the earth a better place than it was without me. That's what drives me is leaving whatever legacy I can. And I want to share with you a story that impacted me, man, this was maybe 10 years ago, I was at a dinner function. And someone was talking, they were fairly wealthy. So they were doing a house upgrade. I think if you remember, before the housing crisis, or the financial bust of 2008 2009, there was all this like House Remodeling, and building asset and getting refinancing loans and all this stuff, maybe about 2005 2006 2007, at least here in the United States. So they were spending a lot of money in this house upgrade and talking about it. And one of the people cut in an older woman and said, you know, my son may not make nearly as much money as you you're making. And my son isn't spending money or remodeling his house, because he actually lives at home. With the mom, even though he's I think he was maybe in his 30s at the time. But she said, You know what, he's not getting paid well, because he is a librarian. But she is as proud as can be about her son, because every day, her son as librarian is making a contribution to society. See, we all have the ability to influence others through our content. And in doing so, this I believe, as marketers, as entrepreneurs as business owners, this is how we make our own contributions. So I'm hoping that, through this episode, my humble request for you is to see everything you do in digital social, a little bit differently, to see your content a little bit differently, and most importantly, to actually care. And I see more and more of this, this business project that I've been doing for a major Enterprise Client, I've been analyzing large b2b brands here in the United States and in Europe. And more and more of them are showing that they care. They care about LGBT rights. They're focusing on executives that are LGBT, they're talking about inclusion, they're talking about diversity. They're talking about Black Lives Matter. They're talking about stop Asian hate. They're talking about all these things, because they care. And if they don't care, well, they're doing a good job at pretending that they care. But when you go out there, and instead of promoting a product, you talk about that. That for me is caring. And I think what we've seen since COVID, when our emotions, intentions and stress are at maybe an artificial high. We've also seen more and more big companies actually, I believe care care more, but I don't see a lot of smaller companies doing the same thing. So I hope you see your own content a little bit differently. And I It reminds me of Ann Handley, the queen of content marketing Joe Pulizzi being the king of content marketing, obviously, who often says every email that you write, should be like a love letter. This is why I expected ended with my email marketing my weekly monthly newsletters. For those who that subscribe if you're not a subscriber, please do go over to Neal schaffer.com. Just find one of the widgets and fill out your email address you find out be the first to know about everything that's going on here. But I started creating a video. And I would start the email with actually a video introduction, talking a few minutes about what I was up to. And introducing the topics I was going to talk about, in lieu of me writing a summary. Now, this is one of the reasons my mother passing away was obviously a big reason. But this is one of the reasons why doing that created enormous stress because this meant every week before I sent out that newsletter, I had to get that video up. And that was very stressful for me. But more importantly, I realized, you know, not many people were coming in, say, Neil, great video, or new I love your video. So number one, I didn't see the field number two, it really wasn't pushing, you know, open rates that much higher, although I've been happy about open rates recently. But I realized it's email. It's not tick tock, it's not eudemons email. And when I went through looking at those emails that had impact with me, or that impacted me, and going back to what Ann Handley said, it's text, it's a written format. That's the way people want to engage with emails, a video. I mean, you know, a video placed within your email as I do for when I release a new YouTube video. That's fine. But I didn't need to do the video introduction, I could use my own words, because I equally care. Right. And it actually makes me become even more personal because it is the written format. Same with the podcast, I know that a podcast is a we're having a very, very intimate conversation right now. I know that if I was to meet you, you know, we'll see what conferences I end up going, I will be speaking at Berkshire Hathaway HomeServices annual convention in Louisville, Kentucky, if you're in real estate, I would love to see you there. That's going to be my next conference I attend. But if I was to see you at a conference with someone somewhere after that, and you were to come up to me, we were to rub shoulders, man, you know way more about me than I do about you because of this relationship that we've created here. And I realized that and that's why I want to get more personal. I want to get more emotional with you. And I want to show you that I care. And I realized that in my own email marketing, I didn't need to do the video to show that I cared. You know, it's funny because it reminds me of when I visited Facebook headquarters, many moons ago. And I met the then director of advertising. And when I asked him about brands complaining that their content wasn't getting seen in the newsfeed it was already the beginning of edge rank, as we called it, the Facebook algorithm taking over and